Social Media Branding for a Psychotherapist
Social Media Branding for a Psychotherapist
Developed a calm, professional, and consistent social media presence for Osiris Wade — a psychotherapist and speaker — to build trust and connect with an affluent audience across multiple platforms.
Category
Project duration: 1-7 days
Client
Price range: $50-$100
Start Date
From: May 2020
Designer
Industry: Coaches
Project Description
For this project, I partnered with Osiris Wade, a psychotherapist, father, and speaker known as The Whole Hearted Male. The goal was to create a cohesive, approachable, and professional social media brand presence across five major platforms — Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
Since the therapist serves an affluent and diverse patient base, the designs were carefully crafted to evoke calm, trust, and approachability without losing their professional edge. The visual direction used soft, harmonious tones, clean layouts, and subtle typography to make the content both welcoming and easy to engage with.
Deliverables included profile pictures, cover images, and branded post templates for each platform, all tailored to their specific dimensions. This ensured that the brand presence was visually consistent and optimized everywhere. Assets were provided in editable formats for flexibility, as well as optimized exports for immediate use.
🗂 Client
Osiris Wade – Psychotherapist, Speaker
🎯 Objective
Create a cohesive, trust-building social media identity that resonates with an affluent clientele and reinforces professional credibility.
🧭 Target Audience
The designs were tailored specifically for high-net-worth individuals, business executives, and investors searching for premium real estate offerings both locally and globally.
🎨 Visual Direction
Color Scheme: Calming, neutral, and inviting tones (no strict palette provided)
Typography: Clean and modern, with a professional yet approachable feel
Imagery: High-quality portraits and relevant therapy-related visuals
Style: Calm, trustworthy, and authentic
🛠 Tools Used
The visuals were created using Adobe Photoshop and Illustrator, ensuring high-quality, scalable assets suitable for both web and print use.
📦 Deliverables
Profile picture design for each platform
Cover/header images optimized per platform
Branded post templates for consistent communication
Editable source files (PSD/AI)
Optimized PNG/JPEG exports