Wicked Logo for a Hockey Equipment Brand
Wicked Logo for a Hockey Equipment Brand
Designed a bold and dynamic black-and-white logo for Wicked — a hockey gear brand aiming to energize players of all levels with a sharp, memorable identity.
Category
Project duration: 2-4 Weeks
Client
Price range: $500-$2000
Start Date
From: March 2018
Designer
Industry: Sports
Overview
A logo design project for Wicked, a hockey equipment store, focused on creating a bold and memorable identity that reflects the energy of the sport.
Project Brief
Create a versatile black-and-white logo that appeals to hockey players of all levels while establishing a strong, contemporary identity for the brand.
Role
Brand and graphic designer
Methods
I explored a bold typographic direction combined with a stylized hockey element to create a distinctive and recognizable mark. The black-and-white palette kept the identity clean and timeless, while the logo was developed with versatility in mind for digital, print, and apparel applications. I also prepared a mini brand style guide and the necessary scalable logo assets for consistent use.