Smartel – Brand Identity and Digital Design
Smartel – Brand Identity and Digital Design
Developed Smartel’s visual identity and extended it across digital and corporate touchpoints, from website design to vehicle branding, workwear, and technical documentation.
Category
Project duration: 6-12 Months
Client
Price range: $5000-$10000
Start Date
From: August 2024
Designer
Industry: Telecommunications, Telephony & Wireless
Overview
A comprehensive branding and digital design project for Smartel, a French telecommunications and network infrastructure company.
Project Brief
Create a professional, distinctive identity that reflects Smartel's expertise in telecommunications, engineering, and network infrastructure while establishing a consistent visual presence across digital and physical touchpoints.
Role
Brand and visual designer
Methods
I developed and refined Smartel's visual identity, establishing a cohesive design system covering logo usage, color, typography, graphic elements, and brand applications. I translated the identity across digital experiences and corporate materials, including website design, vehicle branding, workwear, and technical documentation. The work focused on balancing Smartel's highly technical positioning with a modern, professional, and approachable visual language to create a consistent brand experience across multiple touchpoints.