Elysée du Lac – Brand Identity and Visual Design
Elysée du Lac – Brand Identity and Visual Design
Developed Elysée du Lac’s visual identity and extended it across brand guidelines, stationery, staff materials, and social media to create a cohesive premium experience.
Category
Project duration: 2-6 Months
Client
Price range: $4000-$6000
Start Date
From: April 2023
Designer
Industry: Hospitality, Events
Overview
A complete brand identity and visual communication system for Elysée du Lac, a premium hospitality and events venue.
Project Brief
Develop a refined, cohesive visual identity that reflects the venue's elegant positioning and creates a consistent experience across physical and digital touchpoints.
Role
Brand designer | Visual designer
Methods
I developed the brand's visual identity and comprehensive brand guidelines, defining the logo system, typography, color palette, and visual language. I then extended the identity across stationery, business cards, branded staff materials, and social media content, ensuring consistency across every customer-facing touchpoint.