Luxury Social Media Kit for a Premier Real Estate Brand
Luxury Social Media Kit for a Premier Real Estate Brand
Crafted a high-end, cohesive social media presence for a leading luxury real estate team, tailored for executive clientele across multiple platforms.
Category
Project duration: 1-7 days
Client
Price range: $50-$100
Start Date
From: February 2021
Designer
Industry: Real Estate
Project Description
In this project, I collaborated with a top-tier luxury real estate team to craft a complete social media design kit that truly speaks to the high-end nature of their brand. With a clear focus on attracting executive-level clientele and high-net-worth individuals, the goal was to create a unified, sophisticated online presence across all major platforms.
Using a sleek black and gold theme, I designed a series of custom templates tailored for Instagram, Facebook, LinkedIn, YouTube, and Twitter. These assets incorporated the agent’s branding, portrait, and website, while ensuring a polished, luxurious aesthetic that aligns with the exclusive properties they represent.
This project was all about consistency, quality, and first impressions — helping the client stand out in a competitive luxury market and engage their audience with confidence and style.
🗂 Client
This project was completed for one of the top-performing luxury real estate teams, targeting high-end property buyers and sellers across the US and internationally.
🎯 Objective
The goal was to design a cohesive and luxurious set of social media templates that would elevate the team’s online presence and resonate with affluent clientele. The designs needed to maintain consistency across all platforms while reflecting the brand’s exclusivity and professionalism.
🧭 Target Audience
The designs were tailored specifically for high-net-worth individuals, business executives, and investors searching for premium real estate offerings both locally and globally.
📱 Platforms Covered
Custom templates and graphics were designed for Facebook, Instagram, LinkedIn, YouTube, and Twitter. Each platform had its own optimized layout while maintaining visual consistency and brand identity.
🎨 Visual Direction
The design followed a black and gold color scheme to emphasize sophistication and luxury. The client’s logo was integrated without altering its colors, as per their request. The style was kept clean, modern, and upscale — reinforcing trust and professionalism.
🧩 Content Elements
Each design included the agent’s portrait and name, the brand’s logo, and the official website URL: www.iconjosephtrujillo.com. These elements were arranged strategically to ensure clarity, hierarchy, and brand recognition across all visuals.
🛠 Tools Used
The visuals were created using Adobe Photoshop and Illustrator, ensuring high-quality, scalable assets suitable for both web and print use.
🚀 Results
The new social media visuals elevated the brand’s presentation across all channels. They helped create a strong first impression, built trust with high-end prospects, and provided the client with a polished and unified digital presence.