Wicked Logo for a Hockey Equipment Brand
Wicked Logo for a Hockey Equipment Brand
Designed a bold and dynamic black-and-white logo for Wicked — a hockey gear brand aiming to energize players of all levels with a sharp, memorable identity.
Category
Project duration: 5-10 days
Client
Price range: $100-$200
Start Date
From: March 2018
Designer
Industry: Sports
Project Description
Wicked is a hockey equipment store that caters to both new and experienced players, offering gear that matches their passion and intensity. For this project, the goal was to design a visually striking black-and-white logo that’s not only powerful and bold but also flexible across all brand applications.
The design features custom typography with a modern, aggressive flair that reflects the energy of the sport. Integrated into the logo is a stylized hockey element — sharp and distinctive without leaning on overused visuals. The black-and-white color palette delivers a clean, timeless impact, while leaving room for future accent color expansion.
This logo is built for versatility — whether it’s printed on business cards, embroidered on gear, or used online, it retains its clarity and personality. Along with the final logo, I delivered a mini style guide, font assets, and scalable formats to ensure consistent brand use across all platforms.
🗂 Client
Wicked – Hockey Equipment Store
🎯 Objective
Create a high-impact logo that appeals to hockey players of all levels while reflecting the store’s bold, modern identity.
🎨 Visual Direction
Color Scheme: Black & white only, for timelessness and strength
Typography: Bold, modern font — legible and aggressive
Imagery: Unique, stylized hockey element integrated into the wordmark
Style: Edgy, energetic, and built for all uses (print, web, apparel)
🚀 Deliverables
Black & white logo (vector + high-res raster)
Mini brand style guide (color, font, usage)
Editable AI, EPS, SVG files + PNG/JPEG
Font files and all working assets