Factarly – SaaS Brand Identity and Digital Experience
Factarly – SaaS Brand Identity and Digital Experience
Developed Factarly’s visual identity and extended it across the website, product interface, social media, and marketing materials to create a consistent and approachable brand experience.
Category
Project duration: 6-12 Months
Client
Price range: $5000-$10000
Start Date
From: March 2025
Designer
Industry: Fintech, CRM, Accounting Services, Software
Overview
Factarly is a SaaS invoicing platform designed to simplify billing and financial management for Tunisian businesses and freelancers.
Project Brief
Develop a distinctive and approachable brand identity, then extend it across digital touchpoints, including the website, social media, and product interface.
Role
Brand designer | UI/UX designer
Methods
I developed the visual identity, including the logo, color palette, typography, and brand guidelines. I then translated the identity into a cohesive digital system across the website, mobile interface, social media content, and marketing materials, creating a consistent and recognizable brand experience.