Brand Guidelines & Presentation Book for a Digital Marketing Agency
Brand Guidelines & Presentation Book for a Digital Marketing Agency
Developed a complete brand guidelines manual and a high-impact presentation book for End 2 End Digital, ensuring brand consistency and strengthening their professional identity across all client and stakeholder communications.
Category
Project duration: 3 Weeks
Client
Price range: $500-$800
Start Date
From: February 2023
Designer
Industry: Marketing Agency
Project Description
For this project, I worked with End 2 End Digital, a leading digital marketing agency, to create a comprehensive brand guidelines book and a polished presentation book that would serve as a cornerstone for their branding efforts.
The brand guidelines were designed to cover every aspect of the agency’s visual and verbal identity — from logo usage and typography to photography style, color palettes, and tone of voice. This ensured that all team members and partners could maintain a unified and recognizable brand presence across print, digital, and marketing materials.
In addition, I designed a presentation book that showcases the company’s strengths, expertise, and service offerings in a professional, visually engaging way. This became a key asset for client pitches, stakeholder meetings, and marketing outreach.
The final deliverables not only reinforced End 2 End Digital’s credibility but also streamlined their communication process, ensuring that every brand touchpoint was aligned with their core identity.
🗂 Client
End 2 End Digital – Digital Marketing Agency
🎯 Objective
Create a unified brand guidelines book and a professional presentation book to strengthen brand consistency and communication.
🎨 Visual Direction
Brand Identity: Clear, modern, and adaptable for digital-first branding
Color Palette: Defined primary and secondary colors with Pantone, CMYK, RGB, and HEX codes
Typography: Strong, legible fonts with defined usage rules
Imagery: Professional photography guidelines with consistent tone and lighting
Tone of Voice: Confident, professional, and client-focused
📦 Deliverables
Comprehensive brand guidelines book (logo usage, color palette, typography, imagery, tone of voice)
Stationery designs (business cards, letterhead, envelopes)
Digital assets (email signature, social media visuals, website guidelines)
Presentation book design for client pitches and internal use
Editable source files (AI/INDD/PSD) and print-ready formats (PDF)